Fractional Sales Leadership
For Businesses That Want to Win Again
Boost Sales. Grow Networks. Turn Conversations into Revenue.
Senior sales leadership, applied with clarity, structure, and intent.
Prefer not to call? Email me instead
Markets are tougher. Budgets are tighter. Buyers are cautious. Yet some businesses continue to win new work — consistently.
The difference is understanding where the commercial system is leaking momentum — and addressing it deliberately.
It's clarity, focus - and senior sales leadership.
If your sales engine isn’t firing on all cylinders, it’s time for a professional tune-up.
THE CHALLENGE
Why So Many Businesses Are Struggling to Grow
Since Covid, organisations of every size have faced:
Contracting and unpredictable markets, rising costs for customers and buyers, geopolitical uncertainty, rapid technology change (including AI), and sales and marketing efforts pulling in different directions.
The outcome is familiar:
Fewer meaningful conversations
Longer sales cycles
Reduced confidence across sales teams
Revenue that’s harder to predict and sustain
This isn't a capability problem.
It's a sales system problem.
THE ACTIVATE APPROACH
A Fresh Sales Perspective — Proven at the Highest Level
Activate Media steps into your business as a Fractional Sales Director, bringing board-level sales leadership without the cost or risk of a full-time hire.We assess your business from a new-business sales perspective, identify what’s restricting growth, and implement practical changes that drive momentum.
Think of it like high-performance racing:
If you want to win races, every component must be working optimally — strategy, team, systems, and execution.
Prefer not to call? Email me instead
WHAT ACTIVATE MEDIA DELIVERS
Clear Outcomes, No Theatre.
Working with Activate Media typically results in:
Stronger sales performance and confidence
A healthier, more qualified pipeline
Higher-value conversations that convert
Clear alignment between sales and marketing
Sales teams that are focused, motivated, and accountable
WHAT I FIX
The Complete Sales Ecosystem
Activate Media intervenes where sales systems usually fail:
Sales messaging and positioning that actually lands
Sales teams with clarity, accountability, and momentum
A sales process that supports growth instead of slowing it
Relationships that open the right doors
A repeatable strategy that scales beyond individuals
WHY ACTIVATE MEDIA?
Built in Film & TV. Proven Everywhere.
My background is rooted in Film & TV, one of the most competitive, relationship-driven industries in the world. In this environment, reputation, trust and delivery are everything.
For over 25 years, I’ve led business development and sales across complex relationship-led markets including:
Film & TV post-production, VFX, virtual production & media technology
High-value, international, relationship-led markets
Complex technical services with long sales cycles
I’ve contributed to commercial growth on large-scale international productions, including Academy Award and BAFTA-winning projects.
The same sales principles that work in Film & TV apply to any business where relationships, trust, and delivery determine success.
HOW I WORK
Practical. Consultative. Results-Driven.
Integrate quickly
Build trust fast
Focus on revenue-generating activity
Lead, mentor, and motivate teams
Deliver momentum — not PowerPoint
Whether you’re a Film & TV company, a creative business, or a relationship-led service organisation, Activate Media adapts proven sales leadership to your world.
WHO IS THIS FOR
Activate Media is ideal if:
Sales have slowed or plateaued
You’re struggling to open new business conversations
Your sales team lacks clarity or direction
Marketing activity isn’t converting into revenue
You need senior sales leadership — without long-term overhead
If your business needs a sales reset, strategy refresh, or revenue acceleration, let’s talk.